Evapolar produces the first portable air coolers that are impossible to catch a cold from. Our task was to prepare content for a social media advertising campaign in Australia.

Together with the client, we divided the target audience into three segments, each of which is suitable for its own product from the Evapolar line.

For digital nomads, we showed beautiful landscapes and focused on portability and low electricity consumption.

For tech-savvy individuals, we added references from pop culture and made the video more ironic.

For design enthusiasts and smart home technology fans, we focused on design and made the content smoother and more refined.

It should be noted that from the original brand content, we only had three product videos and text written by the client. We added materials from stock, music and sound design, and this is what came out of it!