AI technologies have seamlessly integrated into our daily lives, and the fashion industry is no exception.

While working with Gloria Jeans, the leading mass-market clothing brand in the CIS region, I spearheaded an innovative digital campaign powered by artificial intelligence.

Collaborating with a talented AI artist, we crafted a bold creative concept. From this vision, the AI artist generated backgrounds that became an essential part of the final photographs, blending technology and fashion in a truly groundbreaking way.