Hyperstar is a cutting-edge men's cosmetics brand, offering high-quality shampoo and shower gel.

Drawing on my extensive marketing expertise, I didn’t just conduct in-depth market research and craft a compelling brand platform – I took full creative control of the advertising process.

I wrote the manifesto, penned the script, assembled a talented production team, and flew to Abu Dhabi to direct the commercial myself.

What sets this project apart is that the entire ad was filmed exclusively on a smartphone, showcasing innovation at its finest.

With a dedicated team of 16 professionals, I managed every aspect of the production to bring this vision to life. Here's the result!