Moscow Metro
creative concept
Moscow Metro approached me to develop creative concepts for passenger activities related to various significant events. This led me to come up with innovative ideas such as audio-guided tours directly in passengers' headphones and meditative practices for those experiencing panic attacks while traveling, among other things.

However, one of my favorite ideas was dedicated to the 86th anniversary of the Moscow Metro. I noticed that shopping receipts often end up in ticket vending machines, causing visual clutter and untidiness, as well as the need for staff to manually dispose of them.

To cultivate a useful habit and promote ecological responsibility among passengers, I proposed installing special bins where passengers could discard their receipts. These receipts would then be collected and transformed into birthday cards celebrating one of the busiest, most convenient, and beautiful underground systems in the world. I take great pride in being involved in this project!