To develop the brand of a new agency specializing in crypto industry communications, I came up with an entertaining product for crypto investors.

That product was the "Whales and Tales" podcast. It takes an ironic approach to the unpredictable crypto market. Each week, a crypto enthusiast and a spiritualist try to predict the rates of different cryptocurrencies. Who will be closer to the truth: analysts or psychics?

We explored crypto slang along the way. In the crypto community, a "whale" refers to someone who holds a large amount of cryptocurrency, while "tales" are stories told by spiritual practitioners without using charts.

In the project, my roles included idea development, naming, planning topics and guest lists, as well as leading the production team consisting of a producer, graphic designer, and sound designer.